Procter & Gamble R&D department revealed during a conference call with investors and analysts Monday morning they are developing a new line of Crest toothpaste.

The new line, which P&G promises to start selling soon, comprises three flavors: Mint Chocolate Trek, Lime Spearmint Zest and Vanilla Mint Spark.

Procter & Gamble R&D department is developing a new line of Crest toothpaste

Chocolate toothpaste is squarely aimed at winning new customers.

P&G’s biggest releases in that time include a really tough paper towel and a deodorant intended to fight stress-related sweat.