Home Tags Posts tagged with "CinemaCon"

CinemaCon

0

Furious 8 will be released on April 14, 2017, Vin Diesel confirmed at Universal’s CinemaCon panel on April 23.

Vin Diesel told the crowd of theater owners: “It means a lot to me to get your blessing.”

The actor took the audience back to two years ago when on the same stage at Caesars Palace, he and Paul Walker said they planned to move forward on a seventh film in the Fast and Furious franchise.Furious 8 release date 2017

Paul Walker died in a 2013 car crash.

At various points after Paul Walker’s shocking death, it seemed as though Universal might have to cancel the production.

Furious 7 shooting was not yet complete when the crash happened, but special effects technicians and stunt doubles were able to complete the project, resulting in what domestic distribution chief Nick Carpou termed, “a cathartic experience for fans of Walker”.

0

Filmmaker Peter Jackson says he is unsurprised by the mixed reaction to footage from his long-anticipated film The Hobbit presented at the CinemaCon convention in Las Vegas earlier this week.

“It wasn’t particularly surprising because it is something new,” Peter Jackson told the Hollywood Reporter.

He added: “Ultimately, it is different in a positive way, especially for 3D, especially for epic films.”

The 3D film has been shot at a rate of 48 frames per second, compared with the industry standard of 24 frames.

Peter Jackson says he is unsurprised by the mixed reaction to footage from his long-anticipated film The Hobbit presented at the CinemaCon

Peter Jackson says he is unsurprised by the mixed reaction to footage from his long-anticipated film The Hobbit presented at the CinemaCon

The 10 minutes of unfinished footage was criticized as uncinematic – with some detractors claiming it “looked like a made-for-TV movie”.

“It does take you a while to get used to,” admitted Peter Jackson.

“Ten minutes is sort of marginal, it probably needed a little bit more.

“Another thing that I think is a factor is it’s different to look at a bunch of clips – and some were fast-cutting, montage-style clips. This is a different experience than watching a character and story unfold.”

Peter Jackson told the Hollywood Reporter that he had no plans to shoot a trailer for the film using the same 48-frame-per-second technique.

“The 48 frames is something you should experience with the entire film. A two-and-a-half minute trailer isn’t enough time to adjust to the immersive quality.”

The Hobbit: An Unexpected Journey is the first chapter in Peter Jackson’s two-part adaptation of JRR Tolkien’s fantasy classic.

The two films were shot back-to-back in 3D, with the second part, The Hobbit: There and Back Again, due in cinemas in December 2013.

Oscar-winning filmmaker Peter Jackson believes the new filming format will take time for viewers to adjust to.

But added: “As another creative tool, I think it’s is a really important thing.

“Advocating that we have to stick with what we know, I think is a slightly narrow-minded way of looking at things when as an industry we are facing declining audiences.

“We have to find ways to make it more vibrant, more immersive – something that will encourage people to come back to the theatres for that experience.”

 [youtube wPkL7V1kExg]

0

Sony studio revealed clips of Jordin Sparks, Cee Lo Green and late singer Whitney Houston during its Thursday presentation at CinemaCon 2012.

CinemaCon attendees got an extended look at Whitney Houston’s Sparkle on Thursday, as Sony presented footage from the upcoming musical film.

The preview focused mostly on Jordin Sparks in her role as the title character, who is transformed from the modest girl-next-door to a glammed up superstar. Whitney Houston is also seen flashing a brilliant smile and dancing around a living room. She is also featured prominently in the newly released poster for the film.

CinemaCon attendees got an extended look at Whitney Houston’s Sparkle, as Sony presented footage from the upcoming musical film

CinemaCon attendees got an extended look at Whitney Houston’s Sparkle, as Sony presented footage from the upcoming musical film

Cee Lo Green and Mike Epps also star in the remake of the 1976 film, which will mark Houston’s first return to the big screen since 1996’s The Preacher’s Wife.

Whitney Houston, who served as an executive producer on the film, pushed for many years to have the project made. Sadly, the singer was found dead in a bathtub at the Beverly Hilton Hotel just one day before this year’s Grammy Awards.

Cee Lo Green, making his feature film debut, also sings in the movie.

 [youtube 55cuiV9yL6Q]

0

Warner Bros. presented 10 minutes of 3D footage from The Hobbit: An Unexpected Journey at 48 frames per second at the CinemaCon 2012 convention in Las Vegas.

Director Peter Jackson said in a videotaped message that he hopes his movie can be played in 48fps in “as many cinemas as possible” when it opens December 14.

The Hobbit, the first major motion picture to be made at the higher frame rate, closed the Warner Bros. slate presentation Tuesday at CinemaCon.

The new film has been shot at a rate of 48 frames per second, compared with the industry standard of 24 frames.

Frame rate refers to the number of images displayed by a projector within one second. The cinema standard has been 24 fps for many decades. Jackson explained that in the early days of film, silent pictures were shown at an even lower frame rate – reducing the amount of film used – but it was bumped to 24 to support the requirements of sound.

However some attendees claimed the scenes looked like low-budget TV.

Warner Bros. presented 10 minutes of 3D footage from The Hobbit. An Unexpected Journey at 48 fps at the CinemaCon 2012

Warner Bros. presented 10 minutes of 3D footage from The Hobbit. An Unexpected Journey at 48 fps at the CinemaCon 2012

In a video introduction, Peter Jackson told the audience that using 48 frames per second produced a smoother image.

“The movement feels more real – it’s much more gentle on the eyes,” he said.

Peter Jackson said the new approach would take time to adjust to and some attendees agreed, branding the footage as a failure in digital technology.

The clips ranged from action sequences to quieter moments, including a dialogue sequence between Bilbo Baggins (Martin Freeman) and Gollum (Andy Serkis). The CinemaCon audience also saw the return of castmembers from the Lord of the Rings trilogy, including Ian McKellen (Gandalf), Cate Blanchett (Galadriel) and Orlando Bloom (Legolas).

The Los Angeles Times said the footage was “hyper-realistic”: “An opening aerial shot of dramatic rocky mountains appeared clearer than the images in most nature documentaries.

“But the effect was different when applied to scenes with actors dressed in period costume, whose every move – and pore – was crystal clear,” it added.

One projectionist told the newspaper it “looked like a made-for-TV movie”.

“It was too accurate – too clear. The contrast ratio isn’t there yet – everything looked either too bright or black,” they said.

However the Associated Press reported the footage was “vivid, with grass blades, facial lines and soaring mountains appearing luminous and pronounced. The actors looked almost touchable, as if they were performing live on stage”.

Other digital pioneers are making the same push for higher film speeds.

Avatar creator James Cameron has promised to shoot the sequel to his science-fiction blockbuster at 48 or 60 frames per second.

The Hobbit: An Unexpected Journey is the first chapter in Jackson’s two-part adaptation of JRR Tolkien’s fantasy classic.

The two films were shot back-to-back in 3D, with the second part, The Hobbit: There and Back Again, due in cinemas in December 2013.

On Tuesday, Sony announced that a software update for its digital cinema projection systems would support 48fps and be available in the fall. Sony expects the majority of its 13,000 installed 4K digital cinema projectors to support high frame rates by the time The Hobbit is released.

The Hobbit will also be available in 24 fps.

Peter Jackson’s Rings trilogy resulted in an estimated $2.9 billion at the global box office and a combined 17 Academy Awards.

 [youtube nOGsB9dORBg]