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Apple has signed a deal to bring its iPhone to China Mobile – the world’s largest carrier.

China Mobile has more than 760 million subscribers and was one of three networks to be awarded China’s first 4G licenses earlier this month.

Apple has been looking to boost its sales in China, the world’s largest smartphone market, but has struggled amid growing competition from rivals.

The latest deal is expected to help it increase its market share.

“China is an extremely important market for Apple,” Tim Cook, Apple’s CEO, said in a statement.

“Our partnership with China Mobile presents us the opportunity to bring iPhone to the customers of the world’s largest network.”

Earlier this year, Tim Cook said he expected China to replace North America as Apple’s largest source of revenue. The iPhone is the firm’s most important product in terms of earnings power.

China two other major phone carriers, China Unicom and China Telecom, already offer iPhones to their subscribers.

Apple has signed a deal to bring its iPhone to China Mobile

Apple has signed a deal to bring its iPhone to China Mobile

China is the world’s biggest smartphone-using country, with 1.2 billion users.

Chinese sales of previous iPhone models have slumped recently, as consumers have turned to cheaper rival handsets from Samsung, and domestic Chinese developers.

China’s three bestselling smartphone makers are Samsung, Lenovo and Coolpad, according to a recent report by the consultants IDC.

Apple’s sales have also been impacted by the fact that unlike in developed markets, many phone carriers in emerging markets do not subsidies smartphones.

That means that subscribers have to pay the full amount for the phone upfront, making Apple’s products relatively expensive for some buyers.

In an attempt to take on the low-cost rivals Apple unveiled a relatively cheaper version of the iPhone, the 5c, earlier this year.

Analysts said the firm was hoping that a cheaper handset combined with a deal with the biggest mobile carrier in the world may help it take on rivals.

However, Apple is yet to announce how much Chinese customers will have to pay for the iphone 5s and 5c models sold via China Mobile.

Nevertheless, analysts say the deal has huge potential. Cantor Fitzgerald Research estimates that Apple could sell 24 million iPhones next year to China Mobile customers alone.

Apple sold 102.4 million iPhones globally in the nine months to September this year.

The iPhone 5s and 5c will be available to China Mobile subscribers from January 17th.

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Apple shares fell more than 5% as investors worried that its latest iPhone models may not help it increase its share in emerging markets.

Apple launched two models on Tuesday, the iPhone 5S and a cheaper iPhone 5C.

But the basic 5C model, with 16 gigabytes of storage, has been priced at $740, which analysts said was still expensive for emerging markets.

Apple has found it tough to boost its share those markets against competition from firms such as Samsung and Huawei.

“Investors were put off that Apple’s price point didn’t go low enough to attract a new market,” said Mark Luschini, chief investment strategist at Janney Montgomery Scott.

“It doesn’t have the same range in price that Apple’s competitors have,” he added.

Apple shares fell more than 5 percent as investors worried that its latest iPhone models may not help it increase its share in emerging markets

Apple shares fell more than 5 percent as investors worried that its latest iPhone models may not help it increase its share in emerging markets

Apple shares closed at $467.7 on Wednesday, down by 5.4%.

The company has enjoyed tremendous success in developed markets with its iPhone models.

However, Apple has not been able to repeat that in emerging economies such as China and India, not least because its products are relatively more expensive.

One of the key reasons has been that unlike the developed markets, many mobile carriers do not subsidize phones in these countries.

That makes low-cost phones a much more affordable option for consumers. Many had hoped that Apple would launch a low-end phone to try to lure those buyers.

“The pricing on the iPhone 5C is simply not low enough to adequately address the significant global growth opportunity that we believe exists with unsubsidized prepaid customers that have not yet bought a smartphone,” said Walter Piecyk, an analyst with BTIG Research.

“We believe Apple is foregoing a valuable and relatively easy way to return to earnings growth.

“The real question is whether Apple plans to ever go after these markets or rather just remain a high-end phone maker.”

Investors had also been hoping for an announcement of a deal with China Mobile, the world’s biggest phone company with nearly 700 million subscribers – who could be potential customers of Apple’s phones.

Analysts said that the lack of any announcement also hurt investor sentiment.

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