Barack Obama’s re-election campaign has released a new ad seeking to undercut Republican rival Mitt Romney’s record on jobs.
The new video features former workers of a steel plant that was bought and later shut down by Bain Capital, the private equity firm co-founded by Mitt Romney.
“It was like a vampire. They came in and sucked the life out of us,” one former GST Steel employee says.
Mitt Romney has repeatedly attacked the president for failing to create jobs.
The former Massachusetts governor’s business credentials are seen as a core part of his campaign message.
The two minute-long negative ad is set to be broadcast in five battleground states – Iowa, Ohio, Pennsylvania, Virginia and Colorado.
Barack Obama’s ad features former workers of a steel plant that was bought and later shut down by Bain Capital, the private equity firm co-founded by Mitt Romney
The campaign also issued a six-minute online-only version and launched a website specifically aimed at criticizing Mitt Romney’s record.
Barack Obama’s political allies and surrogates are also expected to denounce Mitt Romney’s track record as a private equity executive at a series of campaign events.
The new ad echoes a theme used earlier in the year by a group supporting former presidential hopeful Newt Gingrich.
A half-hour video called When Mitt Romney Came To Town, which appeared in January at the height of the primary battle, portrayed Mitt Romney as a “corporate raider” who destroyed thousands of jobs while amassing large profits.
At the time Newt Gingrich was criticized by members of the Republican establishment, who described the video as “anti-capitalist”.
After the release of the Obama campaign’s latest ad, the Romney campaign said it welcomed the president’s efforts to focus debate on jobs.
“If the Obama administration was less concerned with pleasing its wealthy donors and more concerned with creating jobs, America would be much better off,” Mitt Romney spokeswoman Andrea Saul said in a statement.
The campaign ad wars are beginning to heat up as the Obama and Romney campaigns embark on the six-month march towards November’s presidential election.
On Sunday both teams released videos marking Mother’s Day, and the fundraising committee Crossroads Generation, which supports Mitt Romney, released a campaign video focusing on the problem of growing student debt.
The Crossroads video is an effort by Republicans to engage younger voters, many of whom back Barack Obama in 2008.
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President Barack Obama is accused by GOP of using the killing of Osama bin Laden as a political weapon for his re-election, after it was first presented as a moment of national unity.
President Barack Obama’s re-election campaign is portraying his risky decision to go after America’s top enemy as a defining difference with his Republican presidential opponent, suggesting Mitt Romney might not have had the guts to order a mission that put lives and perhaps a presidency at stake.
Barack Obama himself is opening up on the raid again – and opening the secretive White House Situation Room as an interview stage – to hail the one-year anniversary.
The broader goal for Barack Obama, whether through campaign web videos or the trappings of the White House, is not to just to remind voters of an enormous victory on his watch. It is to maximize a political narrative that he has the courage to make tough calls that his opponent might not.
“Does anybody doubt that had the mission failed, it would have written the beginning of the end of the president’s first term?” Vice President Joe Biden says in laying out Barack Obama’s foreign policy campaign message.
“We know what President Obama did. We can’t say for certain what Governor Romney would have done.”
The strategy underscores the fact that Barack Obama, who ordered the raid as commander in chief, is now seeking a second term as president. The risk is the political blowback that can come if he is seen as crossing a line into politicizing national security.
“Sad,” said a Mitt Romney spokeswoman. “Shameless,” said 2008 Barack Obama election foe John McCain.
Joe Biden even combined the killing of the Al Qaeda leader and Barack Obama’s support for a failing auto industry into what he called a re-election bumper sticker message.
“It’s pretty simple: Osama bin Laden is dead and General Motors is alive,” the vice president said in a speech on Thursday.
Barack Obama is accused by GOP of using the killing of Osama bin Laden as a political weapon for his re-election
Barack Obama’s campaign followed that on Friday with a new web video questioning whether Mitt Romney would have taken the same path Barack Obama did. If features a quote from a 2007 Mitt Romney interview in which he said it was not worth “moving heaven and earth spending billions of dollars just trying to catch one person”.
That prompted Barack Obama’s 2008 opponent, John McCain, to issue a scathing statement in which he accused Barack Obama of playing politics with the Osama bin Laden killing and “diminishing the memory of September 11th”.
“This is the same president who said, after bin Laden was dead, that we shouldn’t <<spike the ball>> after the touchdown,” he said.
“And now Barack Obama is not only trying to score political points by invoking Osama bin Laden, he is doing a shameless end-zone dance to help himself get re-elected.”
Barack Obama’s initial words on the Osama bin Laden mission – a raid for which he received wide praise, including from Mitt Romney – were ones of sober thanks. Addressing the nation late that night of May 1, 2011, in Washington, Barack Obama said: “Tonight, let us think back to the sense of unity that prevailed on 9/11.”
So much for that, the Romney campaign said on Friday.
“It’s now sad to see the Obama campaign seek to use an event that unified our country to once again divide us, in order to distract voters’ attention from the failures of his administration,” Mitt Romney spokesman Andrea Saul said.
White House spokesman Jay Carney said the Osama bin Laden raid is a part of Barack Obama’s foreign policy story.
He added: “I think the way that we’ve handled it represents exactly the balance you need to strike.”
President George W. Bush, when seeking re-election in 2004, faced criticism that he was politicizing the memory of the September 11, 2001, attacks, including with a video at the Republican National Convention that credited him with “the heart of a president”.
Steve Schmidt, a spokesman and strategist for that Bush campaign, said the Osama bin Laden killing is fair game as a campaign message for Barack Obama.
“It was a courageous political decision to launch the raid where bin Laden was killed. The stakes were enormous,” Steve Schmidt said.
“Had it gone south, there would have been tremendous political ramifications for the president. It’s a real event that happened on his watch, by his command.”
Osama bin Laden was killed in Pakistan by U.S. Navy SEALs. The terror leader was living in a compound in one of Islamabad’s suburbs, having evaded capture for nearly 10 years.
The episode is featured prominently in a longer Barack Obama campaign video, narrated by actor Tom Hanks, as an example of decisive leadership.
Barack Obama sent in the U.S. forces with no assurance that Osama bin Laden was at the site, leading to a heart-pounding scene in the Situation Room, captured in one of the most famous photos of the presidency.
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