Face Trainer, the latest product to hit the market promising a youthful complexion, may leave even the most dedicated beauty disciple at a loss for words.

In the same way that you can lift weights to tone up your sagging arms, you can now exercise your facial muscles using a “Face Trainer”.

Claiming to offer “resistance training” for facial muscles, the Face Trainer resembles a futuristic-looking balaclava that covers the head and neck.

Ten minutes a day of wearing the contraption while completing a range of “exercises” including The Puppy Dog and The Frog is supposedly enough to tighten sagging skin and ease the signs of ageing.

Face Trainer is the latest product to hit the market promising a youthful complexion

Made by the company No!No!, the Face Trainer fits firmly against the skin to provide resistance and helps muscles build and tone to all 44 bilaterally symmetrical muscles of the face and neck.

The Face Trainer is the only FDA registered product of its kind, and the idea is that as the facial muscles become stronger and build they become larger, filling out under the skin and giving a fuller look to the face.

In clinical trials, 71% of users saw a reduction in sagging while 91% of participants said they would recommend the product to a friend.

Just under half of participants (42%) also reported a reduction in both fine and course lines.

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