New York City food phenomenon cronut is now taking over Asia.
South Koreans are the latest to catch the cronut-bug with incarnations of Dominique Ansel’s original rings of deep-fried croissant dough being sold at Dunkin’ Donuts franchises in Soeul.
Dunkin’ Donuts South Korea is calling their versions of the crispy layered pastries “New York Pie Donuts”.
The donuts are being sold at shops in Seoul, and have even inspired their own epically-long lines at the upscale Gangnam neighborhood branch.
According to Quartz, commenters on the store’s Facebook page have even said that customers are only allowed two – the same ration New Yorkers get when they stand in the early morning lines at Dominique Ansel’s Bakery in SoHo.
South Koreans are the latest to catch the cronut-bug with incarnations of Dominique Ansel’s original rings of deep-fried croissant dough being sold at Dunkin’ Donuts franchises in Soeul
Dunkin’ Donuts has over 3,000 stores in 30 countries outside the U.S. Their shops in the Philippines also started selling versions of the cronut. Their “Donut Croissant” come in flavors such as Apple Cinnamon and Choco Almond. The donut chain doesn’t have plans to launch a version of the cronut in the U.S. yet, according to Quartz.
Since Dominique Ansel copyrighted the named “cronut” in May, copycats in the U.S. have had to come up with their own names – like “doissants” and “croughnuts” – for their pastries or face cease and desist letters.
In June, Dominique Ansel’s Bakery posted a message on their Facebook page explaining their need to copyright the name, while at the same time taking no credit for inventing the pastry.
“Our desire to protect the name is not an attempt to claim or take credit for all cooking methods associated with the recipe or all croissant and doughnut products in general,” the statement said.
“Instead, it offers the bakery and Chef protection against un-granted affiliations with the bakery or confusion from customers.”
However, that hasn’t stopped bakeries all over Asia, trying their best to create their own flaky bite of heaven.
A list on Buzzfeed includes bakeries in the Philippines, Hong Kong, Thailand, Indonesia, Singapore and Japan peddling their versions of the donut.
Popular LA bakery Sprinkles, which launched a cupcake ATM Stateside, is bringing the device to the UK so that shoppers can get a sugary fix at all hours of the day.
Sprinkles, which is said to be considering a number of different locations in London to install the machine, churned out up to 1,000 cupcakes a day when it opened the same facility in Los Angeles – and even reported that the machine crashed because of high demand.
The ATM would be continuously restocked throughout the day and night with a choice of eight cupcake flavors at any one time, priced at around £3.50 ($5.50) each.
Sprinkles, which launched a cupcake ATM Stateside, is bringing the device to the UK
Nicole Schwartz, head of marketing at Sprinkles, explained that the machines can hold up to 600 cupcakes, and any cake dispensed will have only been baked a couple of hours earlier.
She told The Atlantic at the time of the LA launch: “The machine is attached to our bakery, which is essentially a 24-hour operation. By the time our closers leave at night, it’s 11:00 p.m. and our bakers arrive in the wee hours of the morning (2 or 3 a.m.!).
“We’ll constantly be restocking the automat with freshly baked cupcakes so the cupcake you receive will only have been baked a couple hours earlier.”
Whether the London machine will stock cakes for dogs too, like its LA counterpart is as yet unconfirmed.
Sprinkles in LA decided to stock the pet treats because health department regulations do not permit dogs in the bakery she explained, “so you don’t have to tie up Fido while you head inside”.
Sprinkles is as famous in its American birthplace for its A-list fans as it is its buttercream-frosted treats.
Heidi Klum, Blake Lively and the Kardashian sisters have all been spotted in its stores (though quite how they eat cupcakes and maintain those bodies is anyone’s guess).
And since The Great British Bakeoff hit screens, cupcakes are certainly in fashion on this side of the pond too.
Cakes, in flavors such as cinnamon sugar and chocolate coconut, sell for $3.50 each (£2.15) or $39 per dozen (£24) in the States, and prices are likely to be similar when the cakes launch in the UK.