Jacqueline, an obese model whose picture was unwittingly used in an advertisement for an extra-marital affairs website has spoken out about the apparent “exploitation” of her body.
Jacqueline, the supersized model has slammed Ashley Madison and the advertising industry for “body shaming” and promoting infidelity.
Writing on Jezebel.com, Jacqueline, the U.S. size 32 model said the photo that was used in the ad was taken years ago and then unknowingly sold to picture agencies.
The image of Jacqueline’s body, scantily clad and languishing suggestively, then made its way into the offending marketing material for Ashley Madison, accompanied by the slogan “Did your wife scare you last night?”
The full-page ad recently appeared in New York Metro newspaper.
Jacqueline says the ad is yet another unwelcome case of body shaming.
“There is an enormous problem in this world in regards to female body shaming, and not solely in regard to fat women, but all women. A size 2 woman who sees this ad sees the message: <<If I don’t stay small, he will cheat>>.
“A size 12 woman might see this ad and think <<If I don’t lose 30lbs, he will cheat>>. A size 32 woman could see this ad, and feel <<I will never find love>>. It’s horrific,” Jacqueline writes on Jezebel.
Jacqueline believes the use of her photo “Contribut[es] to… widespread and creeping depression by suggesting, blatantly and without pretense, that fat people are patently undeserving of love and loyalty”, and deems the action “repulsive”.
To add insult to injury, body shaming, Jacqueline says, is being used to promote infidelity.
“I find the very idea that there exists a business based solely around the facilitation of infidelity appalling. The fact that they are now suggesting that a person’s partner not fitting their ideal body size/shape, entitles that person to <<shop around>> is disgusting,” Jacqueline writes.
“It’s bad enough that a business exists that encourages and profits from cheaters, but, worse still, that they have the gall to blame a woman’s body on the act, rather than the man who is incapable of commitment and loyalty.”
Jacqueline’s feelings toward the ad are unambiguous: “It exists in the same school of thought in which a rapist blames a woman’s outfit for his crime.”
The oversized model, whose “Big Beautiful Women” business is dependent on those who find obesity sexually arousing, is proud of her “supersize” sexiness. She is the star of pornography website, juicyjackie.com.
But there is a stark difference between those who choose to visit her BBW site and a public ad that is targeted at unloyal men, Jacqueline believes.
“I am a size 32. I am beautiful. I think women of all sizes are beautiful. Beauty is not and has never been one-size-fits-all. I do not appreciate my image being used, without notice or permission, to tell women I have never met otherwise.
“It is incumbent upon advertisers, and society at large, to act responsibly before foisting something like this onto the world.”
The man behind the controversial affairs website, Ashley Madison founder and CEO Noel Biderman, has responded to Jacqueline’s words.
“The best thing that could’ve happened to this woman is that we used her in our ad. Despite what she may want you to think, she is reaping the press for her own pornography website,” wrote Noel Biderman .
“She took these pictures and signed the release knowing that they were not just for <<personal use>>. However, if she can get great publicity from this, all the power to her.”
Ashley Madison has been criticized for its unusual – if not taboo-breaking – stance on extra-marital affairs. Noel Biderman defended the site on Business Week earlier this year, saying that the service, which links married individuals to potential sexual partners, is a way to save marriages.
“If I woke up and found my partner wasn’t interested in being with me sexually and I tried to do everything I could but sex was now off her radar…Well, sex is important in my marriage – it is – but it’s not No. 1 and it’s not No. 2,” he told the magazine.
“So I would stray before I would just leave, because maybe that would give me enough of what I need to stay within my marriage to do all the other things that are critical to me.”