Microsoft has launched a US marketing offer for people to exchange “gently used” iPads for its products such as Surface tablets.
Microsoft is offering at least a $200 token to go towards products such as the Surface RT and the Surface Pro.
The company is far behind Apple in terms of global tablet sales and market share.
One US-based analyst expressed doubts that many people would swap their iPad for a Microsoft product.
“Do I think that many people will take [Microsoft] up on this offer? In a word, no,” said Gartner mobile device analyst Van Baker.
Microsoft has launched a US marketing offer for people to exchange “gently used” iPads for its products such as Surface tablets
“The app ecosystem is the problem for Microsoft and this offer doesn’t fix that problem.”
There was a far greater range of mobile apps available for iPads than for Windows devices, giving Apple a competitive edge, said Van Baker.
Microsoft has been engaged in an aggressive US marketing campaign to try to tempt Apple iPad users to buy Windows-based tablets.
In May, Microsoft launched an iPad v Windows comparison website, coupled with head-to-head advertising campaigns.
Microsoft has experienced problems trying to sell Surface devices.
In the first quarter of this year, Apple shipped 19.5 million iPads, compared with 900,000 Microsoft tablets.
In the second quarter, Microsoft shipped only 300,000 Surface devices, technology publication CiteWorld said.
Although Microsoft announced a revenue of $853 million on Surface sales in its latest financial regulatory filing, the company took a $900 million loss after failing to shift Surface RT devices.
Microsoft’s $200 gift certificate offer is valid in its bricks and mortar stores. A Surface RT tablet costs $349, and a Surface Pro retails at $799.
Apple has announced that will refund Australian customers who felt misled about the 4G capabilities of the new iPad.
The country’s consumer watchdog has taken Apple to court for false advertising because the tablet computer does not work on Australia’s 4G network.
Apple’s lawyers said they were willing to publish a clarification.
However, Appler the company does not accept that it misled customers.
Australia’s Competition and Consumer Commission (ACCC) said on Tuesday “that Apple’s recent promotion of the new <<iPad with wi-fi + 4G>> is misleading because it represents to Australian consumers that the product can, with a Sim card, connect to a 4G mobile data network in Australia, when this is not the case“.
Apple has announced that will refund Australian customers who felt misled about the 4G capabilities of the new iPad
The watchdog then lodged a complaint at the Federal Court in Melbourne.
At a preliminary hearing, Apple lawyer Paul Anastassiou said Apple had never claimed the device would work fully on the current 4G network operated by Telstra.
Apple says the new iPad works on what is globally accepted to be a 4G network.
The matter could go to full trial after the Easter break.
The Apple iPad’s third version went on sale earlier this month, with Australia the first country where it was available.
Shoppers lined up by the hundreds at Apple stores on opening day and the company said it had been its strongest iPad launch to date.
The ACCC said it was seeking an injunction on sales as well as a financial penalty against Apple, corrective advertising and refunds to consumers.
On its website, Apple does state that 4G LTE is only supported on selected networks in the US and Canada.