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Advertising is a powerful tool for businesses. It helps them reach potential customers and increase sales, promote their brand and gain attention for all the right reasons. Tagline marketing can be a particularly effective advertising technique – but just what do we mean by this, and why does it work so well? Let’s take a closer look.

What Is Tagline Advertising?

Tagline advertising refers to the use of short phrases or slogans that are often used as part of an ad’s copy or headline. They’re typically used in ads that have a strong visual element such as TV commercials, radio spots, print advertisements, and billboards. The most famous tagines are those that you instantly connect with a brand or product – we all know where “The happiest place on Earth” is, or which brand is advertising when they say “Just Do It”. The goal for businesses is to create an instantly recognizable phrase or slogan, which allows them to communicate effectively with customers.

Why Does Tagline Advertising Work So Well?

The reason why tagline advertising works so well is because people respond to things that they recognize. A tagline is something that everyone understands immediately, and therefore has a much higher chance of connecting with your target audience. This makes it a very effective way of communicating with consumers, especially if you want to get across a specific message quickly.

Some of the main reasons that tagline advertising works so well include:

  1. You can make a connection with your audience almost instantly.

With a short, sharp tagline, you are creating an instant connection with your audience, making it easier for them to remember the message you’re trying to convey.

  • You can stand out from other competitors.

By using a memorable tagline, you’ll be able to attract more attention than your competition. If you’re looking to sell products online in a crowded or saturated market, then having a catchy tagline could be crucial to getting noticed.

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  • You can easily incorporate your tagline into any communication medium

If you’re planning on running your own campaign, then you can easily add your tagline to any promotional material that you send out. For example, if you’re promoting a new website design, then you can simply add your tagline to the top of your homepage, or use it as a hashtag on social media.

  • You don’t need to spend too much money on advertising

One of the biggest advantages of taglines is that they cost less than many other forms of advertising. With a simple tagline, you won’t need to invest a huge amount of money to get your message across.

  • You can create a unique experience for your customer.

A great tagline can also help you create a unique experience for the consumer. By adding a tagline to your site, you can encourage users to take action, and give them a sense of urgency.

Why Wait?

Adding a tagline to your advertising campaign can be a great way to get your message out there, connect with customers, and boost your profits. With all these benefits in mind, now is the time to get creative!


Aishwarya Rai Bachchan proves why she was once called “the most beautiful woman in the world” in new images for a jewellery advertising campaign.

The Bollywood star looks radiant and slim with glowing skin as she poses in traditional Indian wedding dress in one picture and wrapped in gold fabric in another for the pictures for Kalyan jewellers.

The former Miss World, who is married to Abhishek Bachchan, the son of one of India’s best-loved stars, gave birth to her daughter, Aaradhya, in November last year. Aishwarya Rai Bachchan was then lambasted for not snapping immediately back into shape.

And now Aishwarya Rai Bachchan has appeared in these pictures looking slim, critics have suggested she only looks so good because she has been photoshopped.

Bollywoodlife.com said: “We can’t figure out if she’s really lost weight or if the pictures are heavily photoshopped. The ad has been shot aesthetically, which gives an impression that Aishwarya Rai Bachchan is floating in golden-hued water.”

They added: “The actress was last spotted with baby Aaradhya in June this year, and it’s quite surprising that she has got back to her lean self within a matter of two months, or as we said before – the images might be a result of heavy editing.”

Aishwarya Rai Bachchan looks radiant and slim with glowing skin as she poses in traditional Indian wedding dress for Kalyan jewellers

Aishwarya Rai Bachchan looks radiant and slim with glowing skin as she poses in traditional Indian wedding dress for Kalyan jewellers

But cameraman Kiran Deohans who shot the latest advertising campaign posters defended the star and praised her work ethic and beauty.

Kiran Deohans said: “Coming back post-delivery after months and shooting for this commercial, Aishwarya is still the same. She is a true professional and has the same passion for work.

“As the director of photography, I felt she is the most beautiful woman I ever worked with. She always had that sparkling glow on her face earlier and even after pregnancy.”

Aishwarya Rai Bachchan, who found international fame in the Hollywood film Bride and Prejudice has always remained cool-headed about the criticism of her weight and made no secret of the fact she was in no hurry to lose the few extra pounds she gained during her pregnancy.

She has said that she simply wants to “enjoy motherhood”.

The criticism started after a photograph in May captured her with a double chin, prompting cruel comments from those who suggested it was her “duty” to her fans to regain her pre-pregnancy figure.

“She is a Bollywood actress and it is her duty to look good and fit,” one said.

Another added: “She needs to learn from people like Victoria Beckham who are back to size zero weeks after their delivery.”