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Ford India has apologized for an advertisement showing former Italian PM Silvio Berlusconi with a group of bound women in the boot of a car.

The advert, showing three women bound and gagged in the boot of a Ford Figo, appeared on a website.

Silvio Berlusconi was shown in the driver’s seat with a slogan: “Leave your worries behind with Figo’s extra-large boot.”

The advert has not been used commercially.

Ford India has apologized for an advertisement showing former Italian PM Silvio Berlusconi with a group of bound women in Figo’s boot

Ford India has apologized for an advertisement showing former Italian PM Silvio Berlusconi with a group of bound women in Figo’s boot

Reports say that it was posted online by the India-based advertising agency hired by Ford.

Ford Motor Company said it regretted the incident and called the images “contrary to the standards of professionalism and decency within Ford”.

“We deeply regret this incident and agree with our agency partners that it should have never happened,” Ford said.

A Ford spokesperson said the company was taking the incident “seriously and are reviewing approval and oversight processes, and taking necessary steps to ensure nothing like this ever happens”.

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The advert for Christina Aguilera’s Royal Desire perfume – a fragrance first released in 2010 in the UK and 2011 in the U.S. – shows the singer in a pale pink strapless dress, with her hair worn short and curled in the style of Marilyn Monroe.

Especially considering that even two years ago, when Christina Aguilera’s shape and style were dramatically different than her new look, her entire anatomy still appeared to have been given an unsubtle overhaul.

Having seen the advert used in a U.S tabloid magazine this week a writer for Jezebel observed that there are several instances in which Christina Aguilera’s body has been distorted to the point that it is anatomically incorrect.

Her wrist, to the left of the frame, is perhaps the most obvious. In a likely attempt to slim-down the entire arm, the retoucher, it seems, had trouble with the joint and ended up making it too long and awkwardly bent.

But the apparent anatomical creative licence didn’t end there.

Christina Aguilera’s Royal Desire perfume was first released in 2010 in the UK and 2011 in the US

Christina Aguilera’s Royal Desire perfume was first released in 2010 in the UK and 2011 in the US

The other arm has been made to look as though there are two different elbow points, perhaps some clumsy effort to create a shadow, but it is an unfortunate effect.

Nor, the site points out, is the star’s face unscathed.

Writer Dodai Stewart comments: “The chin’s been sculpted, but then someone couldn’t figure out how to make it look normal where the shoulder meets the neck, so it just turned into a valley of shadows.”

There is just back wall where the waist and the hip on the right should meet – and almost certainly would have done in the original photo.

We’re sure that the kneecap and shinbone in her front leg were in alignment originally too – though apparently the retoucher believes they look better with a twist.

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Rihanna is said to have used a body double for the sexy Armani advertisement which she filmed earlier this year.

However, Rihanna, 24, may not be so forthcoming about this revelation and no doubt wants fans to believe she features throughout the minute-long video.

According to The Sun, Irish model Jahnassa Aicken is the other woman who bares her body in a pair of designer knickers.

However, Rihanna’s management allegedly made her sign an order banning her from speaking about the fact that she was used as a double.

“Jahnassa’s torso, body and bum appear in parts of the ad,” a source told The Sun.

“It’s shocking Rihanna wanted one considering she loves posing with no clothes, plus she’s in great shape.”

Rihanna is said to have used model Jahnassa Aicken as a body double for the sexy Armani advertisement which she filmed earlier this year

Rihanna is said to have used model Jahnassa Aicken as a body double for the sexy Armani advertisement which she filmed earlier this year

The advert shows Rihanna laying in a large double bed on her own wearing black lace underwear as she appears to have a nightmare.

It then cuts to her getting out of bed as she picks up the telephone and then slips into a pair of Armani jeans and a leather jacket.

The close-up shots of the singer’s derrière and of her bust are said to be Jahnassa Aicken – not Rihanna.

Jahnassa Aiken is said to have acted as Rihanna's body double in Armani Jeans commercial

Jahnassa Aiken is said to have acted as Rihanna's body double in Armani Jeans commercial

Rihanna – who first stated that she would be collaborating with Armani late last year – clearly wasn’t feeling over-confident about her own figure.

Jahnassa Aicken is said to have received a “modest sum” for the job, and was first spotted by Rihanna’s people in a crowd during the filming of her We Found Love music video in Northern Ireland.

“If we have complaints consumers have been misled by the use of a body double, we will investigate,” an Advertising Standards Authority spokesman told The Sun.