Rihanna is set to release ROGUE, her fourth fragrance, this autumn.
Trying to pump up sales for her new scent, Rihanna, 25, appeared in the newly released ad campaign.
Rihanna strikes a fierce pose next to a life-size bottle of the fragrance.
The perfume is described as a flirty, sensual Oriental and comes packed in a vial complete with inverted studs.
Rihanna debuted the image on Instagram, writing: “#ROGUE #byRihanna campaign image!!! For the ladies! Men’s coming soon…”