If you’ve been anywhere near social media over the past two weeks, you’ll know the raw drama setting the internet ablaze this award season hasn’t come from Hollywood, but the love tragedy played out in clips posted from Spanish version of the reality TV show Temptation Island.
The quote has resulted in memes and videos popping up everywhere and is a clip from the eighth season of Spanish reality show.
In the reality show La Isla de las Tentaciones (Temptation Island), a contestant named José Carlos Montoya watched live footage of his girlfriend cheating on him. His shocked reaction, including the now-viral phrase “Montoya, por favor,” has taken social media by storm, making the clip an international sensation.
It’s from the third episode where contestant José Carlos Montoya is shown that his girlfriend Anita Williams getting up close and personal with a new addition to the Villa.
Jose Carlos Montoya’s spiralling meltdown at watching his girlfriend Anita cheat with another man is like an uncensored Love Island on steroids.
Image source: Telecinco
In Temptation Island, couples are taken to a tropical island, separated and sent to separate villas filled with attractive singles ready to test their loyalty.
Naturally, there are cameras rolling so that the participants can have the chance to check up on what (or who) their other half is doing. In a final twist, every move made is recorded for the other half to see. Why sign up for this? The couples that participate are usually at a critical juncture in their relationship, and believe that proving their loyalty could help them.
Forced to watch a real-time stream of the betrayal, Montoya’s emotions swell until he snaps, breaking all the show’s rules.
Blind to the now infamous pleas of host Sandra Barneda (“Montoya, por favor!”), he rampages down the beach to confront the pair, tugging at his shorts in anguish as lightning streaks across the sky.
A second clip shows the resulting confrontation: Anita flips the script, calling out Montoya’s own indiscretions before collapsing in tears, begging for forgiveness.
The clip began going viral on X, formerly Twitter, when it was posted by user @ProjectLabX who wrote: “La Isla de las tentaciones esta siendo CINE y Montoya es el goat,” which translates to “The island of temptations is cinema and Montoya is the Goat,” and it received 93.6m views and 122,000 likes.
It continued to go viral on the platform when it was posted on the same day (February 4) by @PopCulture2000s who captioned the clip: “this is CINEMA…Montoya..the tension… you don’t need to speak Spanish to understand, this is insane,” and it got 101.8m views, and 278,000.
