How to Develop a Strong e-Commerce Brand in Fashion
Fashion is such a lucrative industry to enter in. After all, there will always be people who are obsessed with major labels and lots of designer goods. At a very basic level, people will always need clothes to wear. If you have a really strong passion for fashion, it’s a great idea to parlay this into a business. Unfortunately, there are many people who don’t believe that a person can find success within the fashion world. It’s actually not as competitive as you think. You just have to be intentional about finding your specific niche within the fashion world. There are plenty of options to consider.
Vendor Sales
There are tons of vendors who sell their merchandise to different boutiques at a range of prices. In this case, you can set up an e-commerce store. You’ll want to make sure there’s a feature that handles the transactions. Consider installing a big commerce enterprise system or one that’s similar. Purchase large quantities of specific items from that vendor, and sell the items on your website. To make the items pop, it’s a great idea to hire models and host photo shoots where they are modeling the clothes in front of a backdrop. There are plenty of successful businesswomen who have served as their own model before they were able to hire someone else. It’s okay to be resourceful in the way you showcase the items. Then, you’ll want to aggressively promote the pieces on social media. Find different influencers who can model your pieces and get them in front of larger audiences. As you’re consistent with this effort, you can build a strong brand in fashion from your home.
Social Media Influencing
If you’d prefer to be the one in front of the camera, social media influencing is a great option to consider. If you can collaborate with a great photographer, this is a great option to choose. It’s also great to make sure you have a clear sense of fashion and your own personal style. When you’re first starting out as a social media influencer, you’ll have to build your audience. It’ll take time before the large brands approach you about doing campaigns or sponsored posts for them. This is why it’s important to invest in the beginning. Find ways to build a clothing budget for each month. As you shoot in different outfits, you can always opt to resell them online. If you choose to keep them, that’s fine as well. However, get creative with the financing so that you’re not going into debt while you’re creating excellent content for your followers.
Styling
You can always choose the right of becoming a personal stylist. A lot of people would love help with their closets. If you promote your services to the average woman, this can help you build some traction. Consider helping women who are looking for the best ways to dress their body after they’ve had a baby. Teach women how to create effortless style. As you curate clothing for each woman’s body, this will be one less thing a woman has to worry about. As a result, you’ll be viewed as an angel that they want everyone to know about. Plus, your work will speak for itself. Word-of-mouth marketing tends to be the best kind because this means that other people can actually vouch for the excellence you produce. When others recommend your services to others, this is the gift that keeps on giving. Consider ways that you can create services for many price points and still thrive as a stylist.
Tailoring
Tailoring is such an incredible skill to possess. If a gentleman purchases a suit jacket from Walmart and gives it to a tailor to take care of, the suit jacket can easily look like it came from an Italian suit maker. Tailoring is so essential for a polished look. This is why it’s a great idea to improve your skills as a tailor. You can also craft unique pieces that are tailored for different body types. If you purchase a simple jean jacket from the thrift store, transform it into a peplum jean jacket for a woman with specific measurements. As your clients send in their measurements to you, you can charge top dollar for the tailored designs. You can also choose to work with local clients only. It’s up to you.
Subscription Services
Subscription services are truly trending. Many people love the food subscription services that allow a person to pull out the portion sizes and cook exactly what they need. In this case, you can apply this same concept to fashion by providing a lookbook. Craft the lookbook with interesting designs that fall under the client’s style profile. You can include the links to the various items they can purchase. Include your affiliate links to those specific items. If and when they purchase an item, you’ll get a commission on top of the fee that you charge for the subscription service.