Home Science & Technology Youtube to Remove Unskippable 30-Second Ads from 2018

Youtube to Remove Unskippable 30-Second Ads from 2018

0

YouTube will remove “unskippable” 30-second ads on the video-streaming service from 2018.

Long unskippable ads are seen as a nuisance by many viewers, and Google has introduced shorter formats.

One media agency said the move reflected the difference between online video and linear television services.

YouTube said that it wanted to “focus on formats that work well for both users and advertisers”, The Verge reported.

However, 15 and 20-second ads will remain. It is expected that the 30-second format will be replaced by YouTube’s new 6-second “bumper ad” format.

The 6-second bumper ads were introduced in 2016 and are designed to go better with shorter videos, which are increasingly being watched on mobile devices.

Nancy is a young, full of life lady who joined the team shortly after the BelleNews site started to run. She is focused on bringing up to light all the latest news from the technology industry. In her opinion the hi-tech expresses the humanity intellectual level. Nancy is an active person; she enjoys sports and delights herself in doing gardening in her spare time, as well as reading, always searching for new topics for her articles.