Magnum and Cornetto maker, Unilever, has decided to make all its ice creams aimed at adults smaller.
According to a report in trade journal The Grocer, Ben & Jerry’s tubs and Feast ice creams are among those whose portion size will shrink.
Unilever said the move was to help consumers “make healthier choices”.
From the spring, “single serving” portions will contain no more than 250 calories.
Unilever’s UK ice cream marketing director Noel Clarke said: “We have introduced this 250 calorie cap to help make it easier for our consumers to make informed and healthier choices when enjoying their favorite ice creams as part of a balanced lifestyle.”
Some products will be dropped altogether, The Guardian reported.
Magnum Infinity Chocolate, Magnum Infinity Chocolate & Caramel and Cornetto Choc ‘N’ Ball are some products that will melt away, the newspaper said.