Iconic Bollywood romantic comedy Dilwale Dulhania Le Jayenge had its final showing at a Mumbai cinema on February 19 after a record-breaking uninterrupted 1,009-week run.
Dilwale Dulhania Le Jayenge (The Brave-Hearted Will Take The Bride) was first shown in 1995.
It follows two Indian expatriates living in Britain and their travails as they fall in love.
The cinema where it was being shown decided that, almost 20 years on, the film is no longer commercially viable.
Featuring Indian stars Shah Rukh Khan and Kajol, Dilwale Dulhania Le Jayenge is one of the most popular in Bollywood history.
The two expatriates featured in the story fall in love on a trip to mainland Europe, despite the young woman being betrothed to a man in India.
Eventually they managed to convince their families to allow the union to go ahead.
The comedy trounced all other Bollywood records for long-running films.
Dilwale Dulhania Le Jayenge is so widely regarded that President Barack Obama quoted one of its lines during a speech in India last month.