Barbie will be featured alongside supermodels like Christie Brinkley and Brooklyn Decker as part of a campaign called Unapologetic.
According to multiple reports, Barbie will actually appear as a cover wrap on at least 1,000 copies of the issue, with Sports Illustrated Swimsuit magazine proclaiming the iconic figure: “The doll that started it all.”
“As a legend herself, and under constant criticism about her body and how she looks, posing . . . gives Barbie . . . and her fellow legends an opportunity to own who they are,” said Lisa McKnight, Mattel’s senior vice president of marketing.
The campaign is a departure for 55-year old Barbie, which has been both beloved as a plaything and criticized as an unrealistic standard of beauty for decades.
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