Lizzy Jagger: the image of the new Skiny lingerie campaign

Lizzy Jagger, daughter of rock legend Mick Jagger and supermodel Jerry Hall, is the face of the new Skiny campaign – her second season with the cult Austrian intimates brand.

Lizzy Jagger, 28, joins a host of international supermodels who have also fronted Skiny campaigns through its 26 year history, including Naomi Campbell, Helena Christensen and Laetitia Casta.

Showcasing underwear and loungewear, Lizzie Jagger shot the campaign in South Africa and the whole of the collection is based around the Out of Africa/safari vibe, under the tag line “Who Scares?”.

Lizzie Jagger modeled from Playboy in 2011 and just a few months ago got naked with a fish to highlight unsustainable fishing.

But the model hasn’t been pushed to her limits yet.

Lizzy Jagger is the face of the new Skiny campaign

The “Who Scares?” campaign sees Lizzy Jagger and her fellow models riding zebras, fearlessly facing rhinos and bumping along dirt tracks in a four wheel drive.

The Skiny brand labels itself as “playful and fresh” and “with a great sense of fun”. The underwear is made of cotton with statement prints, basic colors and bold brights.

The brand values good shaping and incorporate “smooth, seamless and shapely designs” for “the ultimate T shirt bras”.

They also incorporate loungewear into the collection, reworking cotton basics with new prints and bold colourways.

Talking about the brand and products, Lizzy Jagger said: “It’s just my kind of underwear – pretty, sexy, comfortable, versatile and well made.

“Also Skiny uses a lot of natural fabrics, which is important to me.”

Regarding her friends and family’s reactions to the pictures, Lizzy Jagger said: “My friends, my sister Georgia and my mum think they are really cheeky.”

Skiny is available on Amazon and swimwear will be launching later in the year.