Burger King has announced new additions to their menu, including three new salads and an extended breakfast selection.
The Miami-based company’s move comes after Wendy’s stole the crown as the second biggest burger chain in the U.S.
Wendy’s also revealed a bold new design look that it plans to bring into their restaurants by the end of the year.
Burger King is moving away from beef and targeting the more health conscious customers with their chicken laden Garden Fresh Salads.
The salads are being sold at premium prices with the Chicken BLT and the Chicken, Apple and Cranberry costing $5.39 and the new Crispy Chicken Caesar priced at $4.99.
This is the biggest shake up of their salad menu since 2004 when they began their Fire-Grilled Salad line.
And coming onto their new breakfast menu are two types of Burrito and cinnamon buns.
Priced at $2.49 the Southwestern Burrito comes stuffed with sausage, cheese, hash-brown nuggets and egg.
Costing your wallet and your waistline less, the modest Sausage burrito is snack sized and costs $1.
The cinnamon buns seem to be a revamp and are now baked fresh on the premises. Burger King already offers Cini-minis which come in packs of four with an icing dip.
As part of their Value Menu, the Cini Minis pack in a whopping 490 calories, 18 g fat, 7 g saturated fat, 39 g of sugar and 400 mg of sodium.
Burger King’s revamped breakfast menu is part of a larger trend among fast food chains to offer bigger breakfast menus. Taco Bell also recently launched similar items for the morning crowd.
Earlier in the month Burger King announced the introduction of Chicken Strips and Crispy Chicken Snack wraps.
All the new products shift the focus away from beef products after a growing controversy over pink slime, the heavily processed meat substitute.
The backlash about the beef filler has included supermarket chains, including Safeway and Giant Food Stores, no longer selling beef which has “pink slime” in it.
When Wendy’s knocked Burger King off the spot as second biggest burger chain earlier this month it was the first shifting of U.S burger ranking since 1969.
