Enmac is an Islamic smartphone that has been launched with a compass pointing permanently to Mecca and the Koran already downloaded.
Indian inventors of the Enmac said they focused on religious technology when designing the new phone.
And the market is heaving as India has the fastest growing mobile phone users in the world with more than 850 million subscribers including farmers and rickshaw drivers.
Anuj Kanish, who has launched the Enmac in India, told The Telegraph: “India has around 180 million Muslims and the penetration of mobile phone in that community is less.
“But when a compelling product or service is available, it has a potential to increase the number of users. So far, we have had a tremendous response for the product.
“Religion has a very important place in Indian society, so has the mobile phone. Our aim was to bring a device which caters to both the sections, the product is a combination of both technology and religion, the first of its kind in India.”
Enmac translates the Koran from Arabic into 29 languages, and includes the Hadith sayings of the Prophet Mohammed, and a guide for Indian Muslims on how to perform the Hajj rituals in Mecca and Medina.
Anuj Kanish said his company had focused on “religious technology” to help customers with busy lives “remain connected with God”.
