New Hobbit safety demonstration video launched by Air New Zealand

Air New Zealand has launched its latest Hobbit-themed pre-flight safety demonstration.

Air New Zealand has established a long tradition of memorable in-flight safety videos, has done a new take on an old theme.

This time the video features brief cameos from the director, Peter Jackson, as well as Elijah Wood, the main actor in the trilogy.

Describing itself “the official airline of Middle-earth”, Air New Zealand subtitles the new film “the most epic safety video ever made”.

Air New Zealand was one of the pioneers of the alternative in-flight safety video, and has garnered particular success with its Hobbit-themed versions.

The original hobbit safety video gathered more than 12 million views on YouTube.

Other videos have included Bear Grylls , as well as the All Blacks New Zealand rugby team and Snoop Dogg.

Many other airlines have followed suit and attempted their own versions of the airline safety video genre, including Virgin Atlantic with an animated safety video earlier this year.

The final installment of The Hobbit trilogy, The Battle of the Five Armies, will be on general release in December 2014.

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