Categories: BusinessTravel

Virgin Atlantic to stop running Little Red flight network in 2015

Virgin Atlantic will stop running Little Red in 2015 after just 18 months in operation.

Virgin Atlantic launched its UK domestic flight network in March 2013.

The flights between London Heathrow and Manchester will stop in March 2015, while those between Heathrow and Edinburgh and Aberdeen will end in September.

Little Red was intended to act as a feeder airline for trans-Atlantic routes. The service was designed to challenge British Airways.

The aim was to help long-haul Virgin customers connect with other parts of the UK, but Virgin said most passengers were using it as a standalone service.

Virgin Atlantic will stop running Little Red in 2015 after just 18 months in operation

At its launch, the company pledged the airline would deliver “Virgin Atlantic’s rock-and-roll spirit as well as real value for money”.

Virgin said that bookings “grew steadily” in the early part of this year, but few of these were passengers connecting with long-haul Virgin flights.

“Little Red has unfortunately not been able to make a positive contribution to Virgin Atlantic’s network,” the company said.

Virgin Atlantic added that a scarcity of available slots and the speed with which the new service was launched had hampered its success.

Richard Branson, Virgin Atlantic’s president, said: “When the competition authorities allowed British Airways to take over British Midland and all of its slots, we feared there was little we could do to challenge BA’s huge domestic and European network built through decades of dominance.

“To remedy this, we were offered a meagre package of slots with a number of constraints on how to use them and we decided to lease a few planes on a short-term basis to give it our best shot.

“The odds were stacked against us and sadly we just couldn’t attract enough corporate business on these routes.”

o5wFEXIrPtk
Clyde K. Valle

Clyde is a business graduate interested in writing about latest news in politics and business. He enjoys writing and is about to publish his first book. He’s a pet lover and likes to spend time with family. When the time allows he likes to go fishing waiting for the muse to come.

Recent Posts

Donald Trump and Elon Musk Celebrate Election Victory at UFC 309

Image source: Wikimedia Commons President-elect Donald Trump celebrated his election victory at the Ultimate Fighting…

1 week ago

White House 2024: Donald Trump Wins, Kamala Harris Calls Him to Concede Election

Millions of voters across the US chose to return Donald Trump to the White House…

3 weeks ago

Who Won? Donald Trump Declares Victory as He Addresses Jubilant Supporters in Florida

Donald Trump declares victory in the US election as he addresses jubilant supporters in Florida.…

3 weeks ago

Stocks Soaring as Donald Trump Closes in on US Victory

Stocks around the world are rising as Donald Trump appears to be on the cusp…

3 weeks ago

Who Won? Kamala Harris Cancels Election Night Party as Path to Victory Narrows

Donald Trump has won Pennsylvania, North Carolina and Georgia and taken a lead over Kamala…

3 weeks ago

Quincy Jones Dead at 91

Quincy Jones, the celebrated musician and producer who worked with Michael Jackson, Frank Sinatra, Ray…

3 weeks ago