French cosmetics company L’Oreal has agreed to settle a case with US Federal Trade Commission’s Bureau of Consumer Protection over charges of deceptive advertising.
A campaign for L’Oreal’s Genifique products claimed its products would lead to “visibly younger skin in just seven days” by targeting the users’ genes.
The US consumer regulator said that the adverts were “false and unsubstantiated”.
L’Oreal said the claims in question had not been used “for some time now”.
“It would be nice if cosmetics could alter our genes and turn back time,” said Jessica Rich, director of the Federal Trade Commission’s Bureau of Consumer Protection.
“But L’Oreal couldn’t support these claims.”
As part of the settlement, L’Oreal USA is barred from making any anti-aging claims unless it has “competent and reliable scientific evidence substantiating such claims”, the FTC said.
The advertising campaigns ran across TV, radio and online and claimed that the Genifique product was “clinically proven” to “boost genes” activity and stimulate the production of youth proteins which would lead to “visibly younger skin in just seven days”.
“The safety, quality and effectiveness of the company’s products were never in question,” said L’Oreal USA spokeswoman Kristina Schake in a statement.
“Going forward, L’Oreal USA will continue to serve its customers through industry-leading research, scientific innovation and responsible advertising,” Kristina Schake added.
7X5ESgu21qYAt least five people, including a four-month-old baby, have been killed after dozens of tornadoes…
Harvey Weinstein has been hospitalized just days after his 2020 rape conviction in New York…
Hamas has published a video showing the first proof of life of US and Israeli…
Prosecutors and Donald Trump’s attorneys delivered opening statements and the first witness was called on…
The House of Representatives has finally approved $61 billion in new US military aid for…
The real estate market in the United States has always been a gauge for economic…