John Littig, 47, and Lynne Rosen, 45, were found in their New York home on Wednesday.
They both left notes. John Littig said they wanted to die together and Lynne Rosen apologized to her family, police said.
Radio station WBAI tweeted: “RIP Lynne Rosen + John Littig. Partners on the air and in life.”
The station aired Lynne Rosen’s monthly radio show The Pursuit of Happiness, on which John Littig would regularly appear.
The couple were partners in a self-help venture called Why Not Now, their website says.
It says Lynne Rosen was a life coach, speaker and consultant, while John Littig was described as a motivational speaker, workshop facilitator and life coach.
It is not clear why the couple, who were known for giving advice and life lessons, decided to kill themselves.
In one YouTube clip, they can be seen discussing a quote attributed to former First Lady Eleanor Roosevelt: “Do one thing every day that scares you.”
“People get scared to make changes and step outside of that comfort zone, right, John?” Lynne Rosen says.
John Littig responds: “Stepping outside your comfort zone is very important. Or alternatively, you can start to get comfortable with change.”
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