Beyoncé unveiled as H&M new face

Beyoncé has been unveiled as the new face of H&M.

Beyoncé is seen wearing a cream shirt and pair of patterned shorts while reclining on a sun-lounger in the pictures, shot in the Bahamas in January.

With a flower in her hair, and black and orange floral heels, Beyoncé looks every inch the summer covergirl in the shots, taken by Inez van Lamsweerde and Vinoodh Matadin.

Beyoncé completes her look with gold hoop earrings and stacked bangles, topped off with a slick of red lipstick and matching nail varnish.

As well as posing up for the campaign, which has also seen Beyoncé create a track called Standing On The Sun for the accompanying video directed by Jonas Akerlund, the singer also had a hand in helping design the new collection.

Items in the range include “the perfect body-con dress” and various colorful swimwear options.

Rumors began that Beyoncé was set to be unveiled as the new face of H&M when she was spotted shooting the campaign earlier this year.

The speculation was further fuelled when Beyoncé’s dancer Kimberley Gipson wrote on Twitter: “First day of trial in the Bahamas! H&M all set … go.”

Then she deleted the post.

Beyoncé commented on the shoot: “It was a beautiful shoot on a tropical island.

“It felt more like making a video than a commercial.”

The images of the star, which will be featured on billboards and editorial adverts worldwide, see her billed as Beyoncé as Mrs. Carter in H&M – referring to the star’s upcoming Mrs. Carter world tour.

The new H&M campaign will hit stores and online from May.