The app has been designed by forensic artist Auriole Price as a warning of the devastating effects of alcohol on the body. By taking a photo and inputting your daily alcohol intake, the app shows how heavy drinking speeds up the ageing process.
The unflattering pictures reveal the full effects of alcohol with the portraits showing bloated flushed cheeks and bloodshot eyes. Initially designed for a Scottish Government health drive, the app is now available on iTunes for $1.
Auriole Price, 41, said: “The main aim is to shock people into drinking just a little bit less. We are appealing to people’s vanity as the effects of alcohol can include red, broken veins on the cheeks, bloodshot eyes, a bloated face and deeper wrinkles.”
The app has been used on photographs of well-known celebrities – from Angelina Jolie and Madonna to Tulisa – with the resulting bloated faces, haggard complexions and deep lines etched on the face acting as a warning against over-indulgence.
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