The V Festival is an annual rock music event held at two parks simultaneously, Hylands Park in Chelmsford and Weston Park in South Staffordshire. Musicians sing at one location on Saturday and then swap on Sunday. It is a predominantly rock music festival, but other musical genres are accepted, pop has become common in the last years.
This year many genres (rock, pop, rap, R&B) are blending in entertaining and exciting performances.
Eminen, Rihanna, Artic Monkeys, Plan B, The Script, Manic Street Preachers, Kaiser Chiefs, LostProphets at “Virgin Media” stage.
“Music” venue features Pendulum, Primal Scream, The Courteeners, The Wobats, N-Dubz, Dizzie Rascal, Razorlight, Tinie Tempah, Jessie J, Example.
Calvin Harris, Mark Ronson & The Business Intl, The Wanted, Big Audio Dynamite, Hurts, The Saturdays, Chase and Status, GlasVegas, Kathy B, Professor Green, whiz Kalifa at “The Arena” stage.
The “Undercover” venue presents Jaguar Skills, Wolf Gang, The Pierces, Goldie Lookin Chain, The Airborne Toxic Event.
Although the copyright might impede this kind of strategies, it seems that they are beginning to spread, making the events more popular. We mentioned classical music events that was broadcasted on the internet, or that are going to be aired online partially (George Enescu Festival 2011).
The “V” means the Virgin Group, the event being sponsored by Virgin Media and broadcasted on 4 Music and Channel 4.
“V Festival has being going strong as one of the UK’s leading music festivals since 1996. The first festival to take place across two different sites over one weekend, Virgin’s very own brand of rock ‘n’ roll festivities in a field now reaches across the whole wide world.” Virgin Festivals said.
Virgin Festival Canada (from late June to late August) and Virgin Mobile FreeFest in September at Merriweather Post Pavilion (Jimi Hendrix sang here) in Columbia, Maryland, along with V Festival 2011 are parts of Virgin Festivals.
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